PC Express

Groceries Reimagined

Work

Service Design, Stakeholder Design, Visual Design, Interaction Design

Client

PC Express

Year

2025

Ashfaaq collaborated with the PC Express digital team to reimagine their grocery service. Ashfaaq improved satisfaction score, Perfect Order, and units per hour by reducing uncertainty for customers and rework colleagues picking across the full “life of an order.”

PC Express

Groceries Reimagined

Work

Service Design, Stakeholder Design, Visual Design, Interaction Design

Client

PC Express

Year

2025

Ashfaaq collaborated with the PC Express digital team to reimagine their grocery service. Ashfaaq improved satisfaction score, Perfect Order, and units per hour by reducing uncertainty for customers and rework colleagues picking across the full “life of an order.”

PC Express

Groceries Reimagined

Work

Service Design, Stakeholder Design, Visual Design, Interaction Design

Client

PC Express

Year

2025

Ashfaaq collaborated with the PC Express digital team to reimagine their grocery service. Ashfaaq improved satisfaction score, Perfect Order, and units per hour by reducing uncertainty for customers and rework colleagues picking across the full “life of an order.”

The case study is still in works but here's a quick video on the solutions proposed by Ashfaaq to the Loblaws Digital team to enhance their grocery order life cycle for both customers and store pickers.

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Work together?

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Ashfaaq is enjoying his hot coco in the chilly winter. 🥶

Ashfaaq is enjoying his hot coco in the chilly winter. 🥶

Ashfaaq is enjoying his hot coco in the chilly winter. 🥶