

Service Design
PC Express

Service Design
PC Express

Service Design
PC Express
PC Express
Groceries Reimagined
Work
Service Design, Stakeholder Design, Visual Design, Interaction Design
Client
PC Express
Year
2025
Ashfaaq collaborated with the PC Express digital team to reimagine their grocery service. Ashfaaq improved satisfaction score, Perfect Order, and units per hour by reducing uncertainty for customers and rework colleagues picking across the full “life of an order.”
PC Express
Groceries Reimagined
Work
Service Design, Stakeholder Design, Visual Design, Interaction Design
Client
PC Express
Year
2025
Ashfaaq collaborated with the PC Express digital team to reimagine their grocery service. Ashfaaq improved satisfaction score, Perfect Order, and units per hour by reducing uncertainty for customers and rework colleagues picking across the full “life of an order.”
PC Express
Groceries Reimagined
Work
Service Design, Stakeholder Design, Visual Design, Interaction Design
Client
PC Express
Year
2025
Ashfaaq collaborated with the PC Express digital team to reimagine their grocery service. Ashfaaq improved satisfaction score, Perfect Order, and units per hour by reducing uncertainty for customers and rework colleagues picking across the full “life of an order.”
The case study is still in works but here's a quick video on the solutions proposed by Ashfaaq to the Loblaws Digital team to enhance their grocery order life cycle for both customers and store pickers.

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Ashfaaq is enjoying his hot coco in the chilly winter. 🥶
Ashfaaq is enjoying his hot coco in the chilly winter. 🥶
Ashfaaq is enjoying his hot coco in the chilly winter. 🥶